Beyond the UX Tipping Point


Surprisingly, few are talking about what could be the biggest user experience story of 2014: The introduction of the Disney Magic Band.

Once activated, park Guests use the Magic Band to gain access to the park, get in priority queues for the attractions, pay for their purchases at the concession stands, and even get into their hotel room.

Each family member has a wearable band with GPS and radio transmitters that track each other’s location in the park. At the end of their stay, Disney presents the family with a photo diary of their park adventures, having used automatic cameras to snap pictures when the Magic Bands are nearby. And imagine the face of a newly-turned six-year-old who just had his favorite Disney character address him by name and wish him a happy birthday.

The result is an extremely delightful vacation experience. Disney made a billion dollar investment to create a wearable accessory that changes their park experience completely. Continue reading