Google May Add Mobile User Experience To Its Ranking Algorithm


Google sees what users see, and if that is a bad mobile experience, it may impact your rankings

At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement:

“We’re making a big push to ensure the search results we deliver reflect this principle,”

Continue reading

User Experience Design in the Google Era


In this video, Kelley McDonald of Navigation Arts talks about the changing nature of UX design in the Google Era. He emphasizes the importance of search engines and external links that draw traffic to your website, and discusses how the subpages of your website that are so important for drawing this kind of traffic need to be well designed. Continue reading