Google May Add Mobile User Experience To Its Ranking Algorithm


Google sees what users see, and if that is a bad mobile experience, it may impact your rankings

At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement:

“We’re making a big push to ensure the search results we deliver reflect this principle,”

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