Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads.

The mobile web of today reminds me of the regular web in 1999. There are huge brands with little to no presence, poorly executed redirects, outdated copyrights, dangling snippets of code, completely broken page layouts, overzealous “features” that crash the session, lack of adherence to UX conventions, and absurd page load times. Continue reading