Usability Testing: Recruiting a Sample of Users

Usability testing involves a sample of test users. These users should possess characteristics that are found in your eventual buyers, users, and/or visitors. Many products and services have a variety of different user types or groups, so it is important to recruit a range of test users to tap into these variations. Ideally, time and budget permitting, when dealing with a product with multiple user groups, you should test them separately to ascertain how they perform on certain tasks and how they feel about the product features specific to their particular group. Continue reading