From Words To Action: Turning UX Into ROI


Your customers are speaking to you all time, providing no-holds-barred feedback the good, bad and otherwise. But while comments from tweets, surveys, and other media channels tell volumes, it’s usually just the tip of the iceberg. There is a lot more going on in your business. The challenge is corralling all this valuable input along with the rest of experience data across your enterprise so you can get the complete customer story, and seize new opportunities for optimizing ROI. Continue reading